Custom Plush Toys – Building an Email List

Times sure have changed when it comes to marketing and selling custom plush toys. Before, you had to have a physical retail store and hope that enough people check out your plush stuffed toys. This worked pretty well in the past as shown by the countless of collectible plush toys nowadays. But now, it’s a different story altogether.

Nowadays, things are usually done online. If you want to look for something, you pull up Google and search for it. Also, inventors of custom plush toys are using this information superhighway to reach out to their customers. They put up a website showcasing their plush stuffed toys which is good. But usually, only the collectible plush toys are being found because collectors actively look for it. Putting up a website is usually reactive. You wait until someone comes in and checks out what you have to offer. In order to maximize it, you should be proactive and make people come to you. There are a lot of ways on how you can do this. The easiest would be to build up an email list.

The Internet is not called an information superhighway for nothing. You can use it to pass on information to those who are interested in your custom plush toys. How are you going to get email addresses? It’s important that you do this the right way. Don’t buy email addresses and send them information about plush stuffed toys because that will be spamming. There are two basic ways on how to get their email addresses. ぬいぐるみ枕

1. Offline
This will be done outside the Internet. You should find people who are somewhat interested in what you have to offer. Let’s say they’re interested in your collectible plush toys. There’s a bigger possibility that they won’t buy from you right from the get-go. You can ask for their email address so you can send them more information. If they’re really interested, they’ll give it to you. This will be helpful in building up an email list of interested individuals. You can also put a “sign-up sheet” in retail stores where they can put their name and email address for more information.

2. Online
This is where you’ll get most of the email addresses. You can put an opt-in form on your website and those who are interested in custom plush toys can sign up. In addition, you can also give out free eBooks so you can get email addresses. Just be sure that the eBook will be related to plush stuffed toys so that you will know that they are at the very least interested in what you have to offer. For example, you can give out an eBook titled, “5 Places to Look for Collectible Plush Toys”.



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